Cannonball Run Auction
Cannonball Run Down Under is proud to partner with Doin it for Rural Aussie Kids to make a difference this Christmas. We’re auctioning off one-of-a-kind, original belt buckles from the show, giving fans the chance to own a unique piece of history while helping raise vital funds.
Every winning bid goes directly towards providing Santa sacks and Christmas gifts for children in struggling rural Aussie families — spreading joy and support where it’s needed most.
Bid, give, and be part of something special this Christmas
Doin It For Rural Aussie Kids
Doin it for Rural Aussie Kids is a grassroots charity dedicated to supporting children and families in rural and regional Australia who are doing it tough. Through practical programs, heartfelt initiatives, and strong community partnerships, the charity brings joy, relief, and hope to kids who need it most.
With new regions joining in 2025, Doin it for Rural Aussie Kids is preparing for its biggest year yet, working to ensure no rural Aussie child misses out on the magic of Christmas.
YOWIE Program
One of its flagship initiatives is the YOWIE Program (Youth, Outback, Work-hard, Inspire, Encourage), developed by Bec and delivered into schools by Jason. The program uses the Yowie mascot — a fun, recognisable character adored by children — to engage students in conversations about resilience, kindness, and community values. With storytelling, interactive activities, and positive role modelling, the YOWIE Program encourages young people to embrace hard work, believe in themselves, and support one another. It has become a favourite in schools, with the Yowie handprint and merchandise helping spread its message far and wide.
Christmas Initiatives
The charity has also launched the KISS Program (Kids In-need Santa Sacks), now operating in partnership with health facilities in Dubbo, Wellington, Bathurst, Parkes, Albury, Tamworth, and the Queensland Children’s Hospital, with Townsville and Nambour to follow this year. Under this nomination-based program, health staff identify children and families experiencing hardship, illness, or trauma, who then receive personalised Santa sacks filled with gifts to brighten their Christmas. With strong community support and a Qantas grant helping to expand into schools around Nambour and Palm Island, the program continues to grow rapidly.
Alongside this, the Christmas Toys for Rural Boys and Girls Program supports farming families under financial strain, children living with serious illness, and those impacted by sudden trauma such as the loss of a loved one. Nominations come directly from local communities, ensuring support goes where it is needed most.
The Original Belt Buckles
Get your hands on one of the Original Cannonball Run Down Under Belt Buckles
Support
How else can you support the mission?
If you want to make a donation to the Doin it for Rural Aussie Kids charity, you can make a donation below. Proceeds go towards helping struggling rural families through the holidays to keep the magic of Christmas alive. Any support can help to make a difference.
Placing a bid in the Cannonball Run Auction not only gives you a chance to purchase a original belt buckle from the season one filming of Cannonball Run Down Under but also gives you an opportunity to make a contribution to the Doin it for Rural Aussie Kids charity.
Doin it for Rural Aussie Kids works tirelessley through the whole year to create intitiatives, school programs and reliefs for kids and their families through the hard times. If you want to learn more about the incredible work they do, click here.
Make a donation
Help spread the magic of Christmas this year by donating to Doin it for rural Aussie kids and help to give Christmas presents to Aussie kids in struggling rural families. All support helps real Aussie families this holidays.
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GET IN TOUCH
For any inquiries or information about the auction, please reach out to us. We are eager to assist you and appreciate your support.